From singing karaoke in Korea to robot-dancing in pyjamas, Hiddleston has launched a thousand memes and raised the benchmark for publicity in the social-media age. Can Hollywood keep up, asks Ben Beaumont-ThomasHe certainly fired up intrest via social media.
Tom Hiddleston’s Thor PR antics are a lesson in mischief as marketing
He was elegance, walking arm in arm with a lie 