torrilla:

@JaguarUSA wins #AdScrimmage 2014

Luxury auto brand Jaguar USA is the winner of the third annual Twitter #AdScrimmage, scoring the most votes for its #GoodToBeBad ad, edging out 34 other competing brands. In its Super Bowl debut, the British carmaker launched its F-TYPE Coupe with cinematic flair. Filmed by Oscar-winning UK director Tom Hooper, the 60-second commercial roars through the shadowy streets of London and stars a trio of actors: Sir Ben Kingsley, Tom Hiddleston and Mark Strong.

tomhiddleston-gifs:

What challenges did you face with the role [of Coriolanus]?

In the end the greatest struggle with this role was to inhabit the essence of his personality. To ensure I can channel the power of his fury every day has been challenging. He is an immensely angry man – there are a couple of lines that illustrate that in the play, one of those is: “there is no more mercy in him than there is milk in a male tiger.” Every night I am professionally required to roar.